Market requirements and technical changes in needle and platoon connector industry
At present, all pins and platoon connector products can be bought from mainland China. As an indispensable part of the products and equipment, the needle and motherboard-to-board connectors are becoming more and more important in many product applications. And compared with other key components, connector products have a wider range of choices, its local procurement space is larger, so its barriers to entry into the industry is not high.
At present, the whole row pin, row mother and connector market are facing two competitions. The first is the threat of alternatives, the main alternative to connectors is terminals, and the threat to the middle and high-end markets is not much, but the middle and low end markets face fierce competition. When buyers face cost pressure, they tend to use a relatively low price terminal at the current price. Substitutes for connectors. The second is that the profits of the enterprise are squeezed by the purchasers and suppliers, and the buyers of the connectors are mainly manufacturers of products and equipment. Their market concentration is high, their standardization is high, and their profitability is declining in the current market economic environment, so the current information is often used in the procurement process. In the more transparent background, the prices of the manufacturers are the main suppliers of aluminum, copper, silver, gold and engineering plastics. The concentration and standardization of the square industry are high; the buyer's transaction volume is very large; the product differentiation degree is very small; the cost of converting the seller is small; The possibility of the forward integration is small; the information of both sides is quite transparent; in general, the seller's bargaining power is low, which makes the profit margin of the enterprise small.
Through in-depth investigation and analysis, the market positioning and market strategy expansion strategy are formed to judge the subdivision market of the needle exclusion parent, to judge the total market demand and market capacity and prospects of the Chinese needle exclusion parent market, to clear the target market, and to the user, use, product characteristics and price of the target market. A clear analysis of users' needs and preferences and corresponding marketing strategies. In this process, the company is growing and growing.
In recent years, because of the rapid development of the upstream industry of the pin, row mother and connector, the 3C industry, including the computer, communication and consumer electronics, and the data transmission service are very promising in China. The other main direction of the connector is the LED display connector, and the current LED display screen in China. The industry is developing rapidly and the demand for connectors is also strong. However, as a new field, Chinese manufacturers have great shortcomings in terms of technical strength and production experience.
Facing the market and technical changes of the pin, row mother and connector, Chinese manufacturers should gradually get rid of the homogenized competition in the middle and low end products, actively follow the cutting edge technology of the pin, row mother and connector, study the new technology and new technology of the connector, develop new products and expand the high end product line.
Contact Person: Mr. Steven Luo